Bevira

Client —

Bevira

Date —

2017

Categories —

Branding
Art  Direction

UX / UI

Illustration

Copywriting

Social media

Bevira is a business software that helps businesses save time by automising their business processes. They approached us with a revolutionary attitude and basically wanted to say „f*ck paperwork, f*ck pdf“ – the way accounting still works today is outdated and needs a reboot.

 

To be convincing with their attitude they needed a rebrand that would speak the same language. Something that is modern and easy to understand – a brand that can speak to their target groups, business owners, startups and also accountats.

A perfect symbiosis between technology and humans.

As their software consists of multiple modules the letter B in the logo is made up from different modules and is designed to remind the viewer the hand gesture OK 👌 showing that your business is under control with Bevira. The combination of the human-ish soft-edge thumb and the robot-like looking pointing finger symbolizes the humanly and friendly attitude of the Bevira team and software.  The Bevira brand is very colorful with purple and red as the main colors. The typeface used for Bevira is GT Walsheim – a really well readable font with very nice characters.

The main feature of the brand is definitely the illustrations. 

Different characters that act as different client examples and show everyone how the Bevira brand works, what do they actually do and how they can help you specifically.  The characters are from very different work fields and thus show the variety of people that the Bevira software can help. All the characters are showing the OK hand gesture which was a little detail we added so people could understand the idea behind the logo better and connect the dots that bring the brand together.