UX / UI
Saaremaa Rannafestival was a 3 day music festival with some of the biggest artists in Estonia. The festival took place on a beautiful beach strip with the stage set right next to the water on the longest days of the year in June.
The festival needed a playful and colorful brand that would be appealing to most age groups and give off the vibe of a beach festival. We wanted the design to be flowy, colorful and easy to work with since the festival and the festival marketing needs a lot of different materials in different mediums it was important that the key design elements would be adaptive.